Adewale Oluwasemiloore Francis

Led end-to-end UX/UI design for Kazza's cross-border payment flows, significantly reducing transaction friction and enabling over ₦75M in processed transactions through conversion-focused user journeys.

Developed and implemented a unified design language system across product and brand, integrating marketing visuals and UI components, which reduced design-to-dev handoff time by 35%.

Orchestrated high-impact brand campaigns, designing landing pages and digital launch materials that boosted user acquisition by 25% and generated over 500,000 impressions within six months.

Successfully transitioned from a 6-month freelance contract to a full-time role in October 2025, demonstrating significant impact on product adoption and user engagement through foundational visual and product design.

Spearheaded the complete redesign of Exquis' flagship fintech app, directly contributing to the acquisition of over 2,000 new users.

Executed a full product ecosystem overhaul, designing consistent UX/UI for two new internal products and collaborating with engineering to reduce feedback loops by 30% through interactive prototypes.

Directed comprehensive brand and marketing integration, translating strategic brand identity into cohesive digital experiences across marketing visuals, app interfaces, and landing pages.

Developed and implemented 'ExquisOS,' a modular, token-based design system that reduced multi-platform inconsistencies by 40% and streamlined rollouts across iOS, Android, and web.

Mentored junior designers and standardized design operations by developing mentorship frameworks, implementing design QA processes, and maintaining a knowledge base to enhance delivery quality and efficiency.

Unified brand identity across diverse digital platforms, including product interfaces, websites, and marketing assets, to align with MSC's innovation-led consulting ethos.

Designed and delivered robust UI solutions for client-facing platforms, including dashboards and portals, leveraging component-based workflows to enhance usability and consistency.

Developed comprehensive marketing and product collateral, including B2B reports, presentation decks, and campaign visuals, driving a 40% increase in digital engagement.

Executed cross-channel visual campaigns in collaboration with developers, enhancing responsiveness and ensuring A11y compliance for cohesive design implementation.

Collaborated with engineering to introduce reusable UI component documentation, which streamlined review cycles and improved design scalability.

Directed the rebranding of leadership programs and campaigns, significantly increasing digital reach and event participation through updated brand materials.

Developed and implemented standardized design frameworks, including templates and reusable systems, boosting production efficiency by 30% and ensuring cross-department visual consistency.

Enhanced marketing performance by designing compelling digital and print campaign content, resulting in a 22% increase in social media engagement and improved event sign-ups.

Designed intuitive, responsive mobile dashboards and user flows for Blue Ridge's digital lending products, reducing user drop-offs by 18% and significantly improving app usability.

Developed and implemented a unified visual brand identity across digital and print channels, ensuring cohesive brand alignment for all marketing and product materials.

Established the organization's foundational design library, creating the first design guideline system to streamline asset production and enhance collaboration between marketing and product teams.

Spearheaded the end-to-end UI/UX design of Credence's trade finance platform, empowering agricultural stakeholders to access financing, manage deliveries, and track over ₦100M in commodity transactions.

Transformed complex financial workflows into intuitive digital experiences, simplifying loan applications and tracking processes, which improved user adoption by 38% through human-centered design and smart UX patterns.

Developed a multi-layered user architecture, designing tailored experiences for diverse user roles (financiers, traders, logistics partners) to ensure access control, intuitive navigation, and cross-role data visibility.

Established Credence's comprehensive visual brand identity, defining a consistent aesthetic across digital and print materials, which supported securing partnerships and enhancing brand recognition.

Contributed to early product and brand design initiatives, supporting marketing and product teams in developing visuals for campaigns and interfaces.

Designed initial product interfaces and landing pages, creating prototypes and campaign visuals that improved lead conversion rates by 15%.

Participated in user testing sessions, applying feedback to iterative UI refinements and gaining foundational knowledge in core UX and accessibility principles.